The Inaugural Heartland Assocation of Fairs, Festivals & Events Convention to be held in-person November 2020 has been canceled.  The Board of Directors has been busy putting together a virtual educational series meeting monthly as an alternative value to our members.

Note: All sessions will be held virtually.

Virtual Educational Sessions - Save the Date!

Educational and HAFFE Hour Sessions are offered at no charge to current members as an added value to your membership!  We look forward to the line-up and will continue to update and add addtional sessions throughout the year.

Tuesday, January 19 - 7:00 pm CST
Contracts following a pandemic... what changes have been made?
Showcases: Bear Creek Productions • Marty Davis, Creative Community Promotions LLC • Sting Ray Anthony and Horizon Talent • IV Play
January 19 • Meeting Details

Tuesday, February 16 - 7:00 pm CST

Topic TBD
Showcase: Winterset Concert Events • ZZ-3

Thursday, March 18 - 7:00 pm CST
Topic TBD

Past Sessions:
Thursday, November 19 - 7:00 pm CST
Kicking off our educational series Thursday, November 19, 2020 at 7:00pm (CST) is Michael Bradley, our convention keynote speaker.  He will be covering 'Change-the Next Opportunity!'  Change is the very word that we all fear.  This presentation outlines the impacts of the Pandemic and our future, but more importantly, the opportunities for fairs.  From entertainment seating, to livestock shows to the safety of our guests and staff.
Showcases: Creative Community Promotions • Mike Walker, GL Berg • Kenny Ahern and Carlson Talent • Dariann Leigh
November 19 • Recording

Friday, November 20 - 12:00 pm CST
Friday, November 20, 2020 at 12:00pm (CST) is when the Annual Meeting was  held.  During the Annual Meeting, a voting held on the addition/changes to the association's by-laws, as well as introducing the Board of Directors for the 2021 Fiscal year. 
November 20 Annual Meeting • Recording

Thursday, December 3 - 7:00 pm CST

Steps to Prepare for an Open Fair During a Pandemic
Presenters: SD State Fair, Sioux Empire Fair and more! 
Thank you to Creative Community Promotions LLC for sponsoring tonight!
Showcases: Liz Gregory Talent • Jessica Lynn Witty and DownTown Events • Mickey Utley
December 3 • Recording

Thursday, December 17 - 7:00 pm CST
HAFFE Hour Hosted by Brad Brummond

Virtual Educational Session Sponsorship Opportunities
Download the 'Sponsorship and Advertising Opportunities' Form

Online 'Sponsorship and Advertising Opportunities' Form
Virtual Showcase Information 

Download the 'Virtual Showcase' Application

Online 'Virtual Showcase' Application

We pay tribute to those who have given much to the fair industries in North and South Dakota.  Below you will find those were honored by the respective North and South Dakota Fair Associations prior to merging to form the Heartland Association of Fairs, Festivals and Events.

Event Person of the Year

Past Award Winners

Associate of the Year

Past Award Winners

Hall of Fame

Past Award Winners

IAFE Heritage Award Winners

Brian Carlson

Neil Fleming -  Pembina County and North Dakota State Fair

Edwin Schmidt - McLean County Fair

Charles 'Chuck' Meikle - Stutsman County Fair and North Dakota State Fair


The Heartland Association of Fairs, Festivals and Events (HAFFE) was founded in 2019 with the goal of assisting regional fairs, festivals, events and associates by sharing information, ideas and practices that assist in promoting events and growing attendance. HAFFE also helps to connect those looking for talent with quality entertainment for events. ANY fair, festival, event, or individual from the Dakotas or surrounding region is eligible for membership, with associate membership open to any appropriate support business or organization.

About Us


Any fair, festival, event, associate or individual may become a member of the Heartland Association of Fairs, Festivals and Events! Members will be listed in the membership directory that will be handed out at our annual convention, as well as displayed on our website, allowing for additional exposure to help reach individual goals. Members will also receive a wealth of information that will help in generating new ideas to enhance future events. We invite you to apply for HAFFE membership, as well as view information on our current members.

HAFFE Membership